Dayana Mayfield showcases the art of leaning into your niche
Dayana Mayfield is a copywriter working in the SaaS (software-as-a-service) industry. What makes this marketing portfolio so great? This portfolio is a good example of finding a narrow niche and really owning it. Dayana uses value-based copy throughout her website, emphasizing the company’s benefit over her own credentials. Dayana uses a unique portfolio approach, recording videos where she shows her projects before and after and explains her approach. We also love: Active blog with content relevant to her expertise Strong testimonials sprinkled throughout the site
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